
Corporate Function Event Planners
Written By Sabah Karimi
Whether you're organizing an executive luncheon or a company gala, corporate function event planners can help you develop a theme, round up supplies and vendors, and launch your event with success. Corporate events can take months, even years to organize and launch, but working with the right company can help you create a memorable event that resonates with your organization and meets your expectations. From tradeshows to office parties, here are the key things to consider when working with corporate function event planners:
What Corporate Function Event Planners Do
Corporate function event planners can be hired for a variety of projects and events, and will help you pull together all areas of planning including: finding the right vendors and suppliers; arranging accommodations and conference rooms; building a guest list and marketing the event; and organizing funding sources.
Event planners may also be involved with:
- Preparing a preliminary agenda for the event
- Providing a master list of staff members working on the project, an exhibitor list, key speakers, and press contacts
- Developing marketing pieces with your brand and the event's theme
- Determining a budget range for each element of your event
- Creating a prospective calendar of deadlines and decision-making dates needed to move the project ahead
- Establishing registration fee structures and general policies for registrants
- Determining exhibit space rates
- Developing a press release strategy
- Providing information for your company website
- Inviting keynote speakers and developing a list of confirmed speakers for your review
- Working with hotels and other venues to secure accommodations and meeting space
How to Work with Event Planners
Developing a master to-do list often falls in the hands of corporate function event planners, and the earlier they can get this started the better. Many planners will create a 'master planning timeline' where they list all the preliminary goals and map out the action plans for each area. This may involve developing a sponsor or exhibitor list, recruiting speakers, developing a formal marketing proposal, and preparing a calendar for committees to work on specific projects.
You'll need to meet with the event planners for a consultation and evaluation of your goals, and it's a good idea to head to this meeting fully prepared. Create your own 'mini-proposal' of goals, budget parameters, any themes you're considering for the event, and key dates for the event you have in mind. After that, the event planner will put together a formal proposal and timeline for your review.
Corporate function event planning services can be a valuable outsourced investment when you don't have the staff to coordinate and execute an important event. Professional event planners can take the stress of planning and launching an event away from your organization, and manage the event from start to finish. BuyerZone is ready to help you find the best event planners in your area – free.
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