Design counts
The average trade show visitor spends less than three seconds looking at your display so your
design must grab their attention quickly. Avoid complex explanations or elaborate descriptions
of the company; instead, focus on messages that will prompt visitors to stop at your booth,
where you can explain everything they might need to know. Finally, begin the shopping process
about two months before the show to allow time to create the proper artwork.
Keeping a display in good shape
To ensure longer life for a display, make sure it can be securely packed. Look for a display
with a case that has separate space for each display component. Avoid tucking non-display components
in the case.
Think about shipping expenses
Consider air freight, ground shipping, and personal car requirements when determining the overall
cost of a particular display system.
Why not rent?
Before you buy a display unit, you should consider renting one. An estimated 40 percent of first-time
exhibitors never return to another show. Keep in mind that some dealers will allow you to apply
50% to 100% of the rental cost toward a later purchase, should you decide it is worth the investment. Compare different purchasing options from multiple trade show providers before you buy.
Save some money with a refurbished display
Buying a refurbished display can be a less expensive alternative to buying a new one, although
you may not have any guarantees of reliability or performance. You will still have to spend
money on new signs to accompany the booth.
Do a dry run
Be sure to set up your booth at least once before you get to the show. Once you know how to work
a given booth, it should be easy to do. You certainly don't want to be reading about "tab A" and "slot
B" while prospective customers are arriving at the show.
Trade show booth prices: A sampling of actual prices paid by trade show booth purchasers who have used BuyerZone's service.
Trade shows on a budget: Whether you're tackling a major trade show or a smaller industry-specific show, it can be quite an expensive endeavor. Learn a few tricks along the way to keep your budget in line.
Trade show planning: Now, more than ever, trade show marketing dollars need to be justified. Planning your trip out ahead can help you spend your dollars wisely.
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Trade Show Display Buyer's Guide
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