Once you choose the type of display you want, you have to decide on a booth design for the trade shows.
A combination of text and images is the most effective way to get attendees' attention at trade shows. And the
most flexible way of adding custom text and images is to order Velcro or magnetic-backed signs
that you can easily attach to your trade show booth.
Much of your signage will have a long shelf life - your logos and basic product information
are generally consistent for all trade shows. However, by using multiple signs, you can
update one or two for show-specific offers or timely information, and not have to reprint your
entire graphics package.
An alternate route to attaching signs to the fabric or panels is to make the panels or fabric
itself into a graphic. This is typically done by creating large photomurals that are applied
to the display. This can create a much more striking visual presentation, but can be harder to
update and can add substantially to your total cost.
Consider the size and construction of your signs carefully. While panel displays can support
large, flat images, pop-up displays require smaller graphics or flexible signs that can be applied
to curved surfaces. These considerations can change your entire trade shows both design.
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Graphics for your display are usually purchased from the booth vendor, but you can also turn
to graphic designers who specialize in producing artwork for trade show displays. Getting professional
help with your trade show booth design is probably a good idea.
Most systems can also be equipped with lots of other fancy add-ons. Some trade show booths are
designed to include counter space that can hold computers for demonstrations, others have shelves
that protrude from or are recessed into the display, and most include at least some basic lighting
attachments. Consider what products, promotional items, or literature you want to distribute
or display to determine what extras you need: depending on the type of display you choose, the
weight and size of the items you can display will change.
Trade show booth prices: A sampling of actual prices paid by trade show booth purchasers who have used BuyerZone's service.
Trade shows on a budget: Whether you're tackling a major trade show or a smaller industry-specific show, it can be quite an expensive endeavor. Learn a few tricks along the way to keep your budget in line.
Trade show planning: Now, more than ever, trade show marketing dollars need to be justified. Planning your trip out ahead can help you spend your dollars wisely.
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Trade Show Display Buyer's Guide
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