Direct mail is an effective, low-risk method for businesses to market to new and existing clients. It's more affordable than advertising through mass media or highway billboards and you can easily track the results. Direct mail gives you a proven medium to get customer responses, draw people to your storefront or website, and build awareness in your corporate brand.

With the help of a direct mail vendor, you can quickly get your offer into customers' hands without laboring through time-consuming tasks such as stuffing envelopes, labeling, and addressing. Vendors can also help you design an attractive direct mail piece, tailor your messaging to prompt responses, and obtain deep discounts on postage.

Most importantly, a direct mail vendor can furnish you with a mailing list that targets people who have expressed an interest in products and services similar to yours.

Direct mail vendors work primarily with physical mail. If you're interested in an advertising campaign conducted exclusively through e-mail, you should find out more about email marketing services vendors.

If you are looking for ways to stretch your marketing dollars further, this BuyerZone Direct Mail buyer's guide will detail the various services available, the types of mailings you can conduct, the costs involved, and what to look for in a vendor.