Compare FREE Price Quotes from the
Leading Email Marketing Services
Bulk email tips
Email Marketing Services Buyer's Guide
There are no hard and fast rules for successful bulk email marketing, but there are some
basic principles you should follow to maximize your chances for success:
Have list in place. Before you work with a bulk email vendor, you need to acquire a
quality list. If you work with a mailing list broker, make sure they only offer opt-in or
double-opt in lists those that include only people who have agreed to allow marketers
to contact them. If you compile your list in-house, make sure a vendor can help segment the
list to target different demographics and interests.
Test, test, test. Before you begin any wide-scale bulk email campaign, test all links
to make sure they go to the appropriate pages on your web site. It's helpful to ask someone
not associated with your mailing to review the content. Furthermore, split your campaign to
test different subject lines or offers that will allow you to learn and optimize your results
with each ensuing campaign.
Who are you again? Clearly displaying your company name can help improve open rates
and remind the recipient that they requested your information. Make sure the "From" and
"Subject" fields are specific and the name of your business appears in the domain. If
possible, include your company name in the subject line along with a compelling "hook" such
as, "limited time offer" or "20% off clearance merchandise."
Be direct. Get to the point immediately. People may go through hundreds of emails a
day and don't have time to read a lot of text. They need the most important data up front:
what the offer is, why do they want it, and how they can get it. Keep secondary information,
such as general marketing copy, at the bottom of the email.
Compare Marketing Suppliers
BuyerZone offers a free comparison tool to review products, services, and in-depth profiles of multiple marketing companies. You can instantly research:
Provide options. Always give your bulk email recipients the option of receiving an
HTML or text version of the message. If they have a low-speed connection, they will likely
want text because it loads quicker.
Sow the seeds. An effective way to check the delivery and appearance of your bulk
emails is to seed the list with your personal email or the emails of friends and colleagues.
Keep offers fresh: If you continually send the same old content to your customers,
they'll start to opt out in droves. General content articles, helpful tips, even
surveys can keep subscribers interested if you don't have new offers or promotions
to entice them. Just make sure it's relevant to your audience.
Don't try to do too much. Graphics should be small and few in number, since large
graphics increase file size and can trigger spam filters. And you should avoid adding video
and audio files, as some customers may have trouble viewing them. Also, don't risk annoying
customers with too many bulk emails in a given month.
|
About BuyerZone
BuyerZone is the leading online marketplace for business purchasing.
- Founded in 1992
- 1,000,000+ users
- 50,000+ monthly requests
- 8,500+ active suppliers
Email Marketing Services Buyer's Guide
Supplier Brochures
Search by Location
We can connect you with email marketing suppliers that serve your specific region.
Start a search...
Mentioned In...

"BuyerZone is the sort of site that the Internet seems designed for... an amazing service."
Compare Marketing Suppliers
BuyerZone allows you to instantly compare top providers of different marketing services
And more…
Supplier Program
|