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 Table of Contents
 • Introduction
 • Know Your Requirements
 • Design
 • Mailing Lists
  • Choosing The Right Service
 • Pricing
 • Quick Tips

Introduction

Some may deride it as "junk" mail, but guess what? Direct marketing works.

But sending out large direct marketings can be time-consuming. Writing the mailing piece, getting it printed, selecting mailing lists, not to mention shipping-related tasks like folding, stuffing, stamping, metering, and taking the finished product to the post office… the whole process can easily take many more hours - or even days -- than you can spare.

One option to this is to outsource to a direct marketing service. There are thousands of local and national services and at least one that is exclusively online. They offer everything you need to get your piece designed, printed, packed, and shipped to your target audience.


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Opt in email lists to grow your business: How are companies expected to use the Internet to market to new customers without wearing the scarlet "spammer" label? One way is through true opt in email lists.

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