For the most straightforward projects, you'll be choosing a standard web site package
- a specific number of pages, standard layouts, and (potentially) a simple e-commerce system.
In those cases, there isn't much back and forth on pricing: you either accept the company's or website designers
price or you don't. These projects usually include fixed costs for additional pages or
interactive features. You should always sign a contract specifying completion dates and
deliverables.
For medium-complexity projects, the design firm or website designers will usually provide an estimate based
on an initial interview. They'll list the expected amount of hours required for design,
image production, development, testing, and maintenance, along with the cost per hour for
each task. You'll be billed for the actual amount of web development work, so make sure
there is a clause in the contract that requires the website designers to notify you before they begin
additional work should the price exceed the estimate by a certain amount. If you don't
approve, the website designers won't be able to bill you for large cost overruns.
For the most involved projects, there is typically an extra step involved. After you and
the vendor agree to the initial estimate, they will work with you to create a much more
detailed requirements document. It will go into the specifics of how the site will work,
often including mockups or a prototype. This document is important for larger web projects
to make sure that both parties agree on what is being delivered - it helps reduce miscommunication
later. You'll have to pay for the website designers time to create this document - up to 20%
of the total estimate - but it's well worth it for large web development projects.
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No matter how your project is structured, there are several key points you should make
sure are written into the contract:
Itemized cost breakdowns for different employees or services.
Estimated costs, and notification requirements of overruns.
Deadlines for reviews and delivery, along with consequences of missing deadlines. Note
that this will apply to you, too - if you don't deliver feedback in a timely manner,
you may delay their final delivery.
Hosting details, if applicable: guaranteed site availability and response time.
Maintenance agreements, if applicable.
Detailed responsibilities for design, content, development, testing, and signoff.
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